Peggy Bekavac Olson
President & CEO
Peggy Bekavac Olson is an industry veteran with over 25 years experience in financial services and electronic payments. She founded Strategic Marketing in 2009 to help companies develop strategies, build brand, enhance communication, promote products and services, and improve lead generation capabilities—all with the goal of growing revenue.
Strategic Marketing provides fractional Chief Marketing Officer (CMO) and marketing department services to companies in the electronic payments and financial services industries. We help our clients create and then execute marketing strategies and plans to achieve exceptional results.
From brand development, go-to-market strategies, annual marketing and product launch plans to advertising, events, public relations, content marketing, lead generation, copywriting, graphic design and more, Strategic Marketing has deep financial services and electronic payments knowledge plus marketing savvy to help build and enhance your brand, increase sales and market share, and reach business goals.
Payments and marketing acumen sets us apart from traditional marketing firms. We understand your business and are able to craft impactful messaging to develop compelling marketing materials, programs and campaigns that create a preference or command a premium. Bottom line, we can create immediate value for your business.
Strategic Marketing pairs veteran financial services marketeers with top creative talent, enabling us to combine proven expertise in a personalized and consultative approach to optimize the results of each engagement.
Strategic Marketing is a proud member of the Electronic Transactions Association (ETA), the ATM Industry Association (ATMIA) and Women Networking in Electronic Transactions (W.net).
Our professionals have worked for and with many of the top financial services and electronic payments brands. If your company's name is not listed below, we hope to add it soon:
Alliance Data Systems
Atlantic Pacific Processing Systems
ATM Industry Association (ATMIA)
Bank of America Merchant Services
BPC Banking Technologies
Certegy Check Services
Compliance Solutions and Resources (CSR)
Fifth Third Bank
Fidelity National Information Services (FIS)
Ford Motor Credit
Heartland Payment Systems
iStream Financial Services
Merchants' Choice Payment Solutions (MCPS)
National Processing Company (NPC)
Network Merchants (NMI)
Payment Alliance International (PAI)
Sage Payment Solutions
State Farm Insurance
Sumitomo Bank of California
Toyota Financial Services
Transaction Network Services (TNS)
Total System Services (TSYS)
Vital Processing Services (Vital)
Washington Mutual (WaMu)