Leadership

​Peggy Bekavac Olson
Founder & Principal


Peggy Bekavac Olson is an industry veteran with over 20 years experience in financial services and electronic payments.  She founded Strategic Marketing in 2009 to help companies develop strategies, build brand, enhance communication, promote products and services, and improve lead generation capabilities—all with the goal of growing revenue.

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Overview

Strategic Marketing provides fractional Chief Marketing Officer (CMO) and marketing department services to companies in the electronic payments and financial services industries. We help our clients create and then execute marketing strategies and plans to achieve exceptional results.

From brand development, go-to-market strategies, annual marketing and product launch plans to advertising, events, public relations, content marketing, lead generation, copywriting, graphic design and more, Strategic Marketing has deep financial services and electronic payments knowledge plus marketing savvy to help build and enhance your brand, increase sales and market share, and reach business goals.

​Payments and marketing acumen sets us apart from traditional marketing firms. We understand your business and are able to craft impactful messaging to develop compelling marketing materials, programs and campaigns that create a preference or command a premium. Bottom line, we can create immediate value for your business.

Strategic Marketing pairs veteran financial services marketeers with top creative talent, enabling us to combine proven expertise in a personalized and consultative approach to optimize the results of each engagement.


Industry Affiliations

Strategic Marketing is a proud member of the Electronic Transactions Association (ETA), the ATM Industry Association (ATMIA) and Women Networking in Electronic Transactions (W.net).
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Experience

Our professionals have worked for and with many of the top financial services and electronic payments brands.  If your company's name is not listed below, we hope to add it soon:

​Alliance Data Systems
American Express
Apptizer
​Apriva
Atlantic Pacific Processing Systems
​ATM Industry Association (ATMIA)
BancTec
Bank of America Merchant Services
Base Commerce
​BB&T
BBVA Compass
Blueswipe
​BPC Banking Technologies
Capital One
Cardtronics
​Century Payments
Certegy Check Services
Comerica Bank
Compliance Solutions and Resources (CSR)
​Conformance Technologies
Cynergy Data
Discover Network
eMerchantPay   
FIS
Fifth Third Bank
Fidelity National Information Services (FIS)
First Data
Ford Motor Credit
FTNI
GoPago
Heartland Payment Systems
Hypercom
IBM
Ingenico
Intel
iStream Financial Services
​JCB
MasterCard Worldwide
Merchants' Choice Payment Solutions (MCPS)
Metavante
National Processing Company (NPC)
NCR
Network Merchants (NMI)
Payment Advisors
Payment Alliance International (PAI)   
Payroc
Paysafe
Pinpoint Intelligence
​Planet Group
Planet Payment
Portfolio Buyers
POSDATA
​Reliable Solutions
Reliance Star
RS Software
​Sage Payment Solutions
Sanwa Bank
State Farm Insurance
Sumitomo Bank of California
Toyota Financial Services
Transaction Network Services (TNS)
Transend
Total System Services (TSYS)
Unisys
U.S. Bancorp
USAePay
Visa Inc.
Vital Processing Services (Vital)
VeriFone
Washington Mutual (WaMu)

Company