Capabilities


Strategic Marketing has the talent and experience to handle all aspects of financial services and electronic payments marketing.  We offer the following comprehensive consulting and tactical services.  If you don’t see what you need on our capabilities list, we typically can tackle it or tap one of our partners to help.

Marketing Communications

·  Brochures
·   Data sheets
·   Presentations
·   Case studies & testimonials
·   White papers
·   Newsletters
·   Magazines
·   Point-of-sale materials
·   Demos
·   Reseller toolkits
·   Direct marketing (mail/e-mail)
​·   Executive door openers
·   Statement inserts
·   Social media/blogs
·   Webinars/podcasts
·   Web and micro sites
​·   Advertising  
·   Media buying
​·   Language translation


Public, Analyst & Investor Relations

·   Press releases
​·   Media kits
·   Media campaigns
·   Thought leadership advocacy
·   Crisis communications
·   Campaigns and road shows
·   Annual reports
·   Speaker training and coaching
​·   Earnings call support


Internal Communications

·   Communications plans and materials
·   Employee newsletters
·   Corporate intranet
·   Executive letters, speeches, presentations
​·   Human Resources policies and procedures


Creative

·   Brand/corporate identity
·   Interactive
·   Print and electronic collateral
·   Websites/micro sites
​·   Print and electronic advertising
 Brand

· Brand architecture development
· Rebranding
· Messaging & Positioning
· Naming
· Corporate identity development
· Awareness
​· Promotion


Marketing Strategy and Planning

·   Fractional CMO Services
·   Strategy and goals
·   Marketing plans and budgets
·   Effectiveness assessments
·   Market segmentation


Product Marketing

· Market intelligence
- Competitive dossiers
- S
WOT evaluation
- I
ndustry trends
-
Requirements definition
-
User/buyer personas
​· Go-to-market strategy
​·   Positioning and messaging
·   Naming
·   Product/service launch
·   Sales tools
​·   Lead generation campaigns
·   Acquisition/retention programs
​·   Channel programs
·   Technical writing
·   Integrated campaigns


Sales Support

·   Sales meeting materials
·   Proposal and RFP assistance
·   Sales plans and guides
·   CRM assistance
·   Sales training
·   Sales reporting
·   Customer communications
​·   Customer satisfaction surveys


Events

·   Trade shows
·   User group meetings
·   Client symposiums
​·   Incentive trips
·   Sales kick-off meetings
·   Executive retreats
·   Company parties/celebrations
​·   Team building activities