Inspiration for Women in Payments The Women's Network in Electronic Payments (W.net) held its annual summit at the Hyatt Regency in Atlanta. Over 150 women attended the event focused on encouraging and supporting female professionals in payments. The industry is changing, and opportunities beckon for women with talent, ambition and moxie.
Green Sheet - September 12, 2011 - Issue 11:09:01
The Remarkable Results of Repetition, Repetition The Rule of Seven recognizes that it takes at least seven attempts to reach prospects through marketing until they take action. Only with repeated marketing impressions can you hope to imprint your message on prospects and get them to make decisions in your favor.
Transaction Trends - August 2011
The ABCs of Online Marketing Proper SEO and SERMA practices help ISOs maintain their digital presence and competitive edge.
The Green Sheet - August 8, 2011 - Issue 11:08:01
Look Like a Leader: Seven Essential Steps An important tenet in business is that to look like a leader you have to act like a leader. There are steps you can take to level the payment leaders' playing field and elevate your stature. This article defines seven manageable steps for becoming the payments industry leader you were meant to be.
The Green Sheet - July 11, 2011 - Issue 11:07:01
Social Media: Putting Your Company's Best Face Forward The use of social media as a marketing tool is so prevalent today that the 2011 Electronic Transactions Association's Annual Meeting & Expo devoted a session to tweeting, posting and networking. The secret to taking advantage of social media is having patience and a plan.
The Green Sheet - June 13, 2011 - Issue 11:06:01
How to Use Email Marketing to Boost Leads Have you thought about email marketing but don't know where to begin? Do you worry that email marketing might be too technically challenging and time intensive for your business to handle? This primer should help you get up to speed on email marketing best practices and provide practical guidelines for getting started.
ISO & Agent - May 24, 2011 - May/June 2011
Adding Value Can Increase Sales and Prolong Relationships Providing more than just payment acceptance may help retain merchant business in a market that has moved beyond price competition.
Digital Transactions Online - May 12, 2011
Social Networking Moves to the POS, Bringing with it New Interest in Deals Marketing via social-network tools, long thought to be a feature primarily of e-commerce, is rapidly moving to the physical point of sale as merchants seek new ways to generate sales and independent sales organizations look for ways to differentiate themselves.
The Green Sheet - May 9, 2011 - Issue 11:05:01
How to Use Direct Mail to Build your Business Direct mail marketing campaigns are an effective sales tactic, but they involve detailed planning, dedication and repetition. To ensure direct mail marketing success, find out what works and what doesn't and then follow six key steps. And don't forget marketing's seven touches golden rule.
The Green Sheet - April 11, 2011 - Issue 11:04:01
Leads, Leads, Leads - Part 3: Lead Nurturing Once you have a system for generating and managing leads, then what? The final stage involves nurturing leads in a way that won't alienate prospects, because not everyone is prepared to buy on the spot. As many as 70 percent of all prospects eventually do buy, so its imperative to employ a strategy that motivates leads to sign with your company rather than a competitor.
The Green Sheet - March 14, 2011 - Issue 11:03:01
Leads, Leads, Leads - Part 2: Lead Management Although companies can pour significant funds into lead generation efforts, few leads convert to actual sales unless leads are managed effectively. This second in a three-part series covers the essential tools for developing a lead management program that yields results.
The Green Sheet - February 14, 2011 - Issue 11:02:01
Leads, Leads, Leads - Part 1: Lead Generation Sales leads play a crucial role in every payments industry business. Without leads, you can't make sales, and without revenue, your business can't thrive. Sales leads truly are your company's lifeblood. When it comes to marketing for sales leads, there's a lot you should consider - from generating inquiries that result in qualified leads to tracking and nurturing them through the sales process so that some become customers.
The Green Sheet - January 10, 2011 - Issue 11:01:01
Marketing Resolutions for the New Year Start the year off right and propel your business. These resolutions encompass some of the basic building blocks of marketing. Even though they may sound intuitive and somewhat trivial, you'd be surprised at how many companies don't have them solidly in place.
The Green Sheet - December 13, 2010 - Issue 10:12:01
Ensuring Sales and Marketing Success in 2011 The fourth quarter is typically when companies develop business plans and budgets for the coming year. But for many businesses, sales and marketing planning is difficult. This article provides key best practices and other tips to help you organize sales and marketing efforts in a way likely to foster positive results.
The Green Sheet - November 8, 2010 - Issue 10:11:01
Content Marketing Delivers by Engaging Prospects Content marketing is based on the art of communicating without selling. It is the creation and sharing of valuable information, insight and advice on the issues your customers and prospects care about - for the purpose of promoting your business.
The Green Sheet - October 11, 2010 - Issue 10:10:01
Brand Messaging and Corporate Identity The most important marketing initiative a business should undertake is to get brand messaging and corporate identity solidly in place and then create guidelines for your marketing team, employees, freelancers and agencies so they can deliver a consistent image and message across all marketing channels and tactics.
The Green Sheet - September 10, 2011 - Issue 10:09:01
Social Media and the MWAA The recent Midwest Acquirers Association's annual conference addressed social media. This article reports on what was said about this powerful way of communicating and provides tips on how to use social media to your advantage.
The Green Sheet - August 8, 2010 - Issue 10:08:01
Best Practices for Crisis Communications When a crisis occurs, companies can be transformed almost overnight from being flagship brands to fighting for survival. Are you ready just in case?
The Green Sheet - July 12, 2010 - Issue 10:07:01
Digital Reputation Management In today's world of instant information and communication, having a strong and positive digital reputation is vital. You are defined by what appears in search engine listings, social media sites, blogs, wikis and more.
The Green Sheet - June 14, 2010 - Issue 10:06:01
The Art of Cross-Marketing: How to Maximize Existing Client Relationships and Boost Sales Cross-selling value-added products and services provides an easy and realistic means of increasing revenue from your existing merchant base.
The Green Sheet - May 10, 2010 - Issue 10:05:01
Sales and Marketing: Allies, Not Foes When sales and marketing are properly aligned around business and revenue goals, they can produce dramatic improvements in sales productivity, marketing return on investment (ROI) and most importantly, revenue growth.
The Green Sheet - April 12, 2010 - Issue 10:04:01
Good Marketing Collateral Helps Advance the Sales Process By educating and building credibility, marketing collateral prepares prospects for the sale of your products and services, which makes the sales process easier and more effective.
The Green Sheet - March 8, 2010 - Issue 10:03:01
Developing a Relevant, Compelling Value Proposition Having a relevant and compelling value proposition is especially important in the payment processing business, as it can elevate your company from the sea of competitors offering what is often perceived as a commodity service.
The Green Sheet - February 22, 2010 - Issue 10:02:02
Marketing: Are You In or Out? Are your marketing efforts generating enthusiasm for your products and services among prospective customers, or is it time to seek outside help?
The Green Sheet - February 8, 2010 - Issue 10:02:01
Clarify Your Brand and Use It What is brand? Many companies are confused on the subject of branding. Some think it's their name, logo, color scheme or corporate style. If your company believes the answer is one of these, you're probably missing the boat.
The Green Sheet - January 11, 2010 - Issue 10:01:01
Effective Tradeshow Marketing Tradeshows can drive sales and build market share in an efficient, effective manner while building brand equity for your company, products and services.
The Green Sheet - January 11, 2010 - Issue 10:01:01
A New Era in Digital Marketing In the coming years, a big challenge for the payments industry will be to market its services using a broad spectrum of media, and to do it in creative and resourceful ways.
The Green Sheet - December 14, 2009 - Issue 09:12:01
The Annual Marketing and Communications Plan An integrated approach with an essential checklist and a valuable process.
The Green Sheet - November 23, 2009 - Issue 09:11:02
Taking Top Strategies to Market First Look Company Profile - Strategic Marketing Financial Services and Electronic Payments Experts.
Business Wire - October 20, 2009
Industry Veteran Launches Financial Services and Electronic Payments Marketing Firm Combines Industry Acumen and Marketing Savvy to Provide Expert Consulting and Tactical Services.