Experience

Our professionals have worked for and with many of the top financial services and electronic payments brands.  If your company's name is not listed below, we hope to add it soon:

·         Alliance Data Systems

·         American Express

·         BancTec

·         Bank of America

·         BB&T

·         BBVA Compass

·         Capital One

·         Certegy Check Services

·         Comerica Bank

·         Discover Network

·         Fifth Third Bank

·         Fidelity National Information Services (FIS)

·         First Data

·         Ford Motor Credit

·         Heartland Payment Systems

·         Hypercom

·         IBM

·         Ingenico

·         MasterCard Worldwide

·         Metavante

·         National Processing Company (NPC)

·         NCR

·         Sanwa Bank

·         State Farm Insurance

·         Sumitomo Bank of California

·         Toyota Financial Services

·         Transaction Network Services (TNS)

·         Total System Services (TSYS)

·         Unisys

·         U.S. Bancorp

·         Visa Inc.

·         Vital Processing Services (Vital)

·         VeriFone

·         Washington Mutual (WaMu)

Overview    

Strategic Marketing provides innovative and effective marketing consulting and tactical services to the electronic payments and financial services industries. We help companies create and execute marketing strategies and plans to achieve exceptional results.

From brand development and go-to-market strategies to product launches, public relations, communications and events management, Strategic Marketing has deep financial services and electronic payments knowledge plus marketing savvy to help you build and enhance your brand, increase sales and market share and reach your business goals. Industry and marketing acumen combined with working as an integral part of your team is what sets us apart from traditional marketing firms. We understand your business and are able to craft impactful messaging to develop compelling marketing materials, programs and campaigns that create a preference or command a premium. Bottom line, we can create immediate value for your business.

Strategic Marketing pairs veteran financial services marketeers with top creative talent, enabling us to combine proven expertise in a personalized and consultative approach to optimize the results of each engagement.

Industry Affiliations    

Strategic Marketing is a proud member of the Electronic Transactions Association (ETA) and Women Networking in Electronic Transactions (W.net).    

            

       

Leadership

Peggy Bekavac Olson
Principal

Peggy Bekavac Olson is an industry veteran with over 15 years experience in financial services and electronic payments.  She founded Strategic Marketing to help companies build their brands, enhance communications, and improve promotion and lead generation capabilities, with the goal of growing revenues.

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